The truth about pre-launch

You’re on your social media sites just about every day networking

And just about every day you get pitched, or see sponsored ads, for the latest, greatest MLM opportunity.  Better yet…IT’S IN PRE-LAUNCH!!

You’d better hurry and sign up fast so you can get in on the bottom floor of the best, most innovative, opportunity with the first ever patented pay plan to hit the scene!




Get in before the first 37,000 entry level spots are filled!



Like most people, all of these offers and hype make my head spin!

Unfortunately, MLM is full of hype.  Many of the offers are for these “pre-launch ground floor opportunities.”

If you’ve entered MLM to make some extra money, or to even build a substantial business for yourself, you did it with the intention of being successful.

The first truth about pre-launch opportunities is that they most likely will FAIL within the first two years.

You might be thinking…Oh there she goes, bashing a great deal that will get me rich quick.  She just wants me to join her company.

Think what you want.
All you have to do is Google small business failure rates and you’ll find all the statistics you need to see the truth.


Here is what Michael Dlouhy has to say to answer the question, “Has the company passed the ‘early failure’ time line?”

  • Beware of “ground floor opportunities” and start-up companies.
      • There should be no rush to get in on the “ground floor”.
      • 99% of companies don’t last two years.
      • If the company is good today, it will be great tomorrow.
  • Most people don’t make money in the first two years while the company is dealing with start-up issues.
  • Company profit comes AFTER two years.  Join then.


The second truth about prelaunch may surprise you.

Most of us are honest people.  We tend to believe what is told to us by people inviting us to join a company.

Unfortunately, there are dishonest people who will start a company and draw people in with believable hype.  Then they bail out in two years, taking all of the profits for themselves.

Honest folks think the FTC and Attorney General is out they overseeing all of this activity.

The truth is that it takes the government 2 or 3 years to gather enough evidence to crack down on scammer companies. 

By then, it’s too late.  The company is closed.  The money is gone.  And the distributors are burned.

Think about it. 
The next time you are tempted by the hype of a great “pre-launch” opportunity…you could lose everything overnight.  Your income and reputation are at stake.


Your Friend and Mentor,

cartoon art courtesy of Jeff Bucchino, “The Wizard of Draws”


This entry was posted on Saturday, September 19th, 2009 at 9:34 PM and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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