Energetic Network Marketer Learns 5 Secrets to Writing Headlines from Soggy Oregon
All Network Marketers use headlines in their advertisements. The principles behind a good headline needs to be used in all subject lines, article titles, and even at the top of your profiles.
The headline is what catches your audience’s attention. It has to peak curiosity and arouse emotions enough to get your audience to read further.
The ultimate goal is to create enough interest to get them to “click through” to your website and sign up for your offer.
The secret formula to writing headlines is to create a character, usually yourself, and include the following components.
1. Personality
2. Odd Number
3. Benefit
4. Occupation
5. Location
Personality is going to be a descriptive adjective: energetic, busy, loyal, intuitive, ingenious.
Odd Number can be an age, years, items, etc.
Benefit is the good thing that awaits anyone who “clicks through” (success, endless leads).
Occupation is what the character (or you) does for a living (butcher, baker, candlestick maker).
Location is where the character lives: L.A., New York, the sticks, on a mountain top, Timbuktu.
Play around with this formula to suit whatever you are marketing.
- Start by writing down something for each component.
- Then rearrange the components to create your headline sentence.
Once you have your headline written, go to the Advanced Marketing Institute and enter your headline into the free headline analyzer.
It will give you an Emotional Marketing Value analysis and rate it for a predominant emotion classification (Intellectual, Empathetic, Spiritual).
Each classification tells how the category of words work and who is the best target audience.
Most professional copywriters get a score between 30% – 40% EMV words with the best coming in at 50% – 70%.
Using the Headline Formula, I wrote the headline for this post. When I entered it into the AMI headline analyzer, I got a score of 50% EMV and the predominant emotion of empathetic.
I do not have any professional marketing education. I learned this skill from a Mentoring For Free training.
Believe In Your Success, I Do!
Karen