Finding Leads– the “Just take your medicine” approach
In the world of business, whether it’s MLM or a conventional type of business, it is crucial to be able to attract people to your business.
In MLM, often our biggest focus is in finding leads. We need to find people who become customers and those who we will sponsor into our business opportunities.
Have you ever been approached by someone who uses the “Just take your medicine” approach? Or maybe you’ve been trained in this method?
You know the “Just take your medicine” sales approach.
Think of when your kids have been sick and needed to take that pink sticky medicine you have to keep in the fridge. No matter what you tried, you always got more of it on you than in your kid.
After pleading with your child to “Just take your medicine and everything will be all right.”, you give up and call the doctor.
The doctor tells you to put the medicine in some juice or pudding and your child takes it just fine.
Just the other day, a salesman called me trying to get me to buy some online advertising.
He went on & on for about a half an hour showing me the website and all of the features it had to offer me.
He finally got to the part where he showed me the advertising space on the website. He must have talked another 10 minutes about this.
After about the first 5 minutes, the main thing running through my mind was what was he trying to sell me and how much would it cost.
I also thought about how it sounded like he was reading a script and couldn’t answer some of my questions clearly.
The point is that I wasn’t listening so much to the explanation he was giving me about all of the bells and whistles. I stopped paying attention.
He never once stopped to ask me what I needed. It was only until he was done with his pitch that he asked me if I was interested in his offer.
He was trying to get me to “just take my medicine”. In other words, just listen to his sales pitch and everything would be alright.
He was trained to think that he knew what was best for me, the customer. He was not trained to listen to me. He was not trained to listen to what I needed and then tailor his sales pitch to meet my needs.
Just yesterday, on our Mentoring For Free Marketing Skills teleseminar, Bob and Anna Bassett taught about this very issue.
Bob and Anna interviewed Kaleem Abdulah about how the book “The Secret of Selling Anything” by Harry Browne impacted his sales techniques.
In short, you “hide” the medicine in pudding. You learn to be a listener. You ask your prospects what they need, what they are looking for.
Have you ever asked a prospect “What are your greatest challenges?” and then just sat back and listened?
Or have you been trained to get your prospects to “just take their medicine”?
If you’d like to hear this exciting training audio, send me an email requesting the “Secret of Selling Anything” audio and I will be happy to send it to you.
Believe in Your Success, I Do!
Karen
mentor.karen.j.miller@gmail.com