Posts Tagged ‘product’

Famous Superstar Endorsement Means Squat in MLM

Oh dear….I feel a need to get on my soapbox, so ya’ll better listen up!

Sometimes I just need to speak up about something I think can cause a lot of grief for my fellow network marketers.

 

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Every time I see someone shouting out about some famous superstar endorsing their MLM company’s product, and how THAT PROVES how wonderful their business opportunity is I just want to scream!

 

STOP!  STOP!  STOP!  DON’T GO THERE!

 

Companies who seek to put their credibility on the value of a famous star’s endorsement are more about hype and distracting prospect’s attention to glitz than the real business opportunity.

My friends, the ONLY WAY to evaluate an MLM business opportunity is to measure it up against the 5 Pillars.

 

Does the Company Management have Experience and Integrity?

Has the Company passed the “early failure” Time Line?

Is there a Reasonably Priced Remarkable Product?

Compensation Plan & Part-Timers?

Is there a System for Success?

 

Whenever someone presents me with an opportunity, I always ask for the Contract and Policies and Procedures.

 

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Fully understanding these two documents is where your Network Marketing business is going to be built.

 

It has absolutely NOTHING to do with Mr. or Ms. Famous Superstar.

They know nothing about how the average network marketer builds a business or networks…it sure isn’t by schmoozing!

Famous endorsers have their Business Agents make these deals for them based on how profitable the deal will be for the Super Star, NOT the network marketers who will be building the business.

 

Think about it…where do you think the company is getting the money to pay for the endorsement?

Do you think it is going to come out of corporate’s budget or out of the pay plan?

Hmmmm….

OK, I’m climbing down now.

Believe In Your Success, I Do!
Karen
mentor.karen.j.miller@gmail.com

ps…

I’d love for you to leave a comment, like or tweet.

Posted by on December 11th, 2010 No Comments

When An MLM Dumps Its Distributors

Those of us active in MLM are burning up our keyboards in response to the news that iLearning Global has shut down the MLM part of their business.

 

Whenever something like this happens, it sends shockwaves through the Network Marketing community.

Hundreds of thousands of people depend on operating a low start up home based business, like those found with a multi level marketing or direct sales business.

We are single mothers, stay at home moms, working dads trying to make ends meet, students, retirees, anybody going after the American Dream.

It is frightening for us when an MLM company shuts down or ends their MLM program.  Overnight thousands of people can lose their checks, whether they were making a couple hundred a month or 10s of thousands a month.

 

It is tragic for everyone.

 

Network Marketing is still a sound industry.  There is a lot of money to be made by anyone willing to be educated, coached and committed enough to put forth the effort and time required to succeed. 

Part of the learning curve can be shortened in respect to learning how to evaluate an MLM opportunity.

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If you’re in MLM, you need to be willing to treat it like a serious business opportunity.  This means learning skills like the 5 Pillars to Success. 

The 5 Pillars are tools you can use to evaluate the stability of an MLM company. 

  • Learn how hard you will have to work with a company’s pay plan.  Can a part-timer make satisfactory income?
  • Learn what clauses to look for in the Policy and Procedures that do not have the distributor’s’ best interest at heart.
  • Learn what else to look for in the company’s management experience and product.

 

In just a few short hours, Mentoring For Free will be having a free teleseminar on the 5 Pillars.

For access information for the 9 pm EST call tonight, March 20th, please email mentorkaren.freetrainingoffer@gmail.com .

If you miss the live call, send me an email requesting the link to the recording of the call to mentor.karen.j.miller@gmail.com .

 

Believe in Your Success, I Do!
Karen

Posted by on March 20th, 2010 No Comments

What To Say To The Product–Driven Prospect

 

Occasionally, I like to share an “MLM Letter” Michael Dlouhy sends out to people who have signed up to receive them.

 

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I wanted to share this letter because it is such a common “excuse”.  I know, I used to think this same way!

 

If you’ve been in network marketing very long, you’ve run into plenty of prospects who are totally focused on ONLY joining a company where they can sell a product they love.

I tell them, “Look. We have 30 products. You don’t have to use them all. You don’t even have to like them all. Matter of fact, we have a Woman’s Formula that helps balance out the hormones. Guess what? I don’t use the product. I don’t use that one. My wife does. She loves it. We’ve got hundreds of women who buy that product. They love it. I don’t have to use it.

And That Makes Them Realize How Stupid It Is -
- that they have to love the product. Right there. 
And if it’s a woman – guess what?¬ Our company¬ has a Men’s Formula! It’s for the prostate.
And last time you checked, you didn’t have a prostate, because you’re a girl. But guess what? I’ve got a lot of guys that buy that product.

Another one I’ll talk about is our product that helps balance blood-sugar. I ask them, “Do you know anyone who has hypoglycemia, diabetes, low blood sugar, a sugar problem?”
“Yeah.”
“Great. Do you think that person would like to know about a product that’s all-natural, it’s been proven to help re-build the pancreas, and¬ will help them to use less insulin, and maybe even get them off of insulin?”
“Oh, yeah!”

You Don’t Have To Have Diabetes To Sell the Product, Do You?

Make it so ridiculous, they get it. I’m telling you, this is magic. People will come to you and they’re totally focused on finding a product that THEY love.

But that is NOT the way to build a long-term, successful, profitable business. When I hear that, I’ll tell them, “Well, then, go get diabetes. Go get diabetes, and this stuff will help you fix it. OK?

And of course, they laugh. It’s a ridiculous solution. But it makes them realize that the attitude that they MUST love the product is also ridiculous.

To get them into your company, tell them why YOU joined. Why did you join this company, this team, this sponsor.

I did a call the other day with a lady who is married to a heart surgeon. If I told you what they have to pay in insurance for him to stay in that business, it would blow your mind. Basically, he’s working for the insurance company.

So they need another income. They have to get something going. The first thing she said was, “Well, I’ll have to try the products first to see if I like them.”

And I went right into the Women’s Formula. I went right into diabetes. And I asked her,
“Do you have diabetes?”
She said, “No.”
I told her, “Well, you don’t have to go and get diabetes to sell a bunch of this product.”

And she got it. She joined on the spot. She figured she’d just try the product but instead, she got the idea. Now she’s in the business.

Do I ask people to join? Do I push them? Do I twist their arm? Do I say, “Get in now and you’ll be rich by Tuesday?”

No. I present the case for my company & our team.

The prospect makes their own decision. Mostly, they ASK if they can join. It comes from THEM. How could anything be more powerful?

 

Can you think back now and remember hearing this sort of logic?

Or perhaps it is you who thinks this way.

You are either in an MLM for business or to generate enough retail sales to pay for your product…that you “love”.

If you are in MLM with the intention of generating a serious income, then you have to think like a business person.

You can have the best product introduced to mankind, why, it even raises the dead!  But your compensation plan, policies and procedures, and upline support are what are really behind your check.

Look for the product everyone is going after.  You don’t have to “love” it.  You don’t have to “believe” in it either (provided it’s not a scam!).

What you have to do is make money.  You have to make money in a way that is easy and duplicable for the people you sponsor into your business.

 

Believe In Your Success, I Do!
Karen
mentor.karen.j.miller@gmail.com

Posted by on November 19th, 2009 No Comments

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