Network Marketing is NOT just a Numbers Game!

People are people not numbers.

They are also not just a prospect or a lead.

They have goals, dreams and desires. They are mothers, fathers, sisters, brothers, aunts, uncles, nieces, nephews, grandmothers, and grandfathers to people who love them.

Prospecting 104….Painless Principles in Generating Your Own Marketing Leads

The answer I have found to the question “So, now what?” is that you have to build relationships.

All of the traditional methods of lead generation for building an online business (making the List, buying leads, paying for coaching) worked well for many people who made a lot of money.

These methods are also typically aggressive and more suited to people comfortable being salesmen.

The olde school methods have also burned out a lot of the population who have grown wary of such heavy hitter recruiting tactics.

Fact #1 about People and Sales:

Roughly 70% of the population hates being pitched, sold to, and closed.
These same people hate to sell and close.
Think about it…
Why do most people dread the prospect of dealing with a car sales person?

The best method I have found to generate my own leads is to build relationships first. 

A great “ice-breaker” to meet new people is to give away for free something of value that will help others build their business.

It may seem strange to give away training for free when so many people are making money offering training systems. 

But think about it.

Most successful businesses give things away.

• Most people have had free samples of teriyaki chicken at the mall food court;
• Or we have enjoyed free samples of perfume in magazine folds;
• Or free samples of hand lotion in foil packages. 
• Remember how the Avon lady had those tiny lipstick samples?

Online marketers usually have a sign up form to receive a free training series or a free newsletter.

Blogs, You-Tube videos, and online articles are common examples of free giveaways network marketers use in their online lead generation activities.

Offering free training or information gives us an opportunity to meet and network with a lot of like-minded people.

As we get to know each other, a handful of the people we are networking with will become our business partners.  Everyone else will become valued business associates.

In the words of Zig Ziglar, “You can have everything in life you want, if you help enough other people get what they want.”

Believe In Your Success, I Do!
Karen

Prospecting 101…
the Hot and Warm Market Leads List

Spare yourself some grief…
don’t even make the List!

I remember being told to make The List. You know. The List of 100 of your friends, family members and acquaintances.

The better you know them makes them your HOT Market Leads.
The less well you know them, makes them your WARM Market Leads.
Cha-Ching!

I really, REALLY felt uncomfortable calling these people. My Dearly Beloved, gathered there that day, unsuspecting targets….yikes!

But I obeyed and did as I was told…afterall, I had agreed to be “teachable”.

This went on until I called my nephew one fateful evening. I was getting my little ones to bed, and he was making Spanish rice 800 miles away.

We chatted a bit…then…I started telling him about the fantastic opportunity I had found…and the simple training system they had…just call everyone you know!!!

He immediately said: “Is that why you called me???”

I felt like a creep! At that moment, I vowed NEVER, EVER to prospect my Dearly Beloved AGAIN!

Let me tell you something.
Your friends and family love you and care about you dearly. This makes them the worst people to approach with your opportunity.

Your friends and family are just as skeptical as everyone else and they do not want you to get hurt, or taken to the cleaners.

There is also the hard truth that some of those closest to us do not want to see us succeed because they don’t want to get left behind. They may not even realize they feel this way. But they do and they will not be one of your supporters.

Whatever the circumstance is, stay away from The List, or you will find yourself a member of the N.F.L. (No Friends Left).

No matter how much these folks like you and love you, anyone will get tired of being pitched and will avoid you…even your cat’s vet!

So now what?

Believe In Yourself, I Do!
Karen