Network Marketing is NOT just a Numbers Game!
People are people not numbers.
They are also not just a prospect or a lead.
They have goals, dreams and desires. They are mothers, fathers, sisters, brothers, aunts, uncles, nieces, nephews, grandmothers, and grandfathers to people who love them.
Prospecting 104….Painless Principles in Generating Your Own Marketing Leads
The answer I have found to the question “So, now what?” is that you have to build relationships.
All of the traditional methods of lead generation for building an online business (making the List, buying leads, paying for coaching) worked well for many people who made a lot of money.
These methods are also typically aggressive and more suited to people comfortable being salesmen.
The olde school methods have also burned out a lot of the population who have grown wary of such heavy hitter recruiting tactics.
Fact #1 about People and Sales:
Roughly 70% of the population hates being pitched, sold to, and closed.
These same people hate to sell and close.
Think about it…
Why do most people dread the prospect of dealing with a car sales person?
The best method I have found to generate my own leads is to build relationships first.
A great “ice-breaker” to meet new people is to give away for free something of value that will help others build their business.
It may seem strange to give away training for free when so many people are making money offering training systems.
But think about it.
Most successful businesses give things away.
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Most people have had free samples of teriyaki chicken at the mall food court;
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Or we have enjoyed free samples of perfume in magazine folds;
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Or free samples of hand lotion in foil packages.
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Remember how the Avon lady had those tiny lipstick samples?
Online marketers usually have a sign up form to receive a free training series or a free newsletter.
Blogs, You-Tube videos, and online articles are common examples of free giveaways network marketers use in their online lead generation activities.
Offering free training or information gives us an opportunity to meet and network with a lot of like-minded people.
As we get to know each other, a handful of the people we are networking with will become our business partners. Everyone else will become valued business associates.
In the words of Zig Ziglar, “You can have everything in life you want, if you help enough other people get what they want.”
Believe In Your Success, I Do!
Karen
