Network Marketing is NOT just a Numbers Game!

People are people not numbers.

They are also not just a prospect or a lead.

They have goals, dreams and desires. They are mothers, fathers, sisters, brothers, aunts, uncles, nieces, nephews, grandmothers, and grandfathers to people who love them.

Prospecting 104….Painless Principles in Generating Your Own Marketing Leads

The answer I have found to the question “So, now what?” is that you have to build relationships.

All of the traditional methods of lead generation for building an online business (making the List, buying leads, paying for coaching) worked well for many people who made a lot of money.

These methods are also typically aggressive and more suited to people comfortable being salesmen.

The olde school methods have also burned out a lot of the population who have grown wary of such heavy hitter recruiting tactics.

Fact #1 about People and Sales:

Roughly 70% of the population hates being pitched, sold to, and closed.
These same people hate to sell and close.
Think about it…
Why do most people dread the prospect of dealing with a car sales person?

The best method I have found to generate my own leads is to build relationships first. 

A great “ice-breaker” to meet new people is to give away for free something of value that will help others build their business.

It may seem strange to give away training for free when so many people are making money offering training systems. 

But think about it.

Most successful businesses give things away.

• Most people have had free samples of teriyaki chicken at the mall food court;
• Or we have enjoyed free samples of perfume in magazine folds;
• Or free samples of hand lotion in foil packages. 
• Remember how the Avon lady had those tiny lipstick samples?

Online marketers usually have a sign up form to receive a free training series or a free newsletter.

Blogs, You-Tube videos, and online articles are common examples of free giveaways network marketers use in their online lead generation activities.

Offering free training or information gives us an opportunity to meet and network with a lot of like-minded people.

As we get to know each other, a handful of the people we are networking with will become our business partners.  Everyone else will become valued business associates.

In the words of Zig Ziglar, “You can have everything in life you want, if you help enough other people get what they want.”

Believe In Your Success, I Do!
Karen

Prospecting 103…the Professional Coach

Still can’t get it? Better head for some one on one Professional Coaching, Sister!

Yes, there must be something so terribly wrong with me that I need to plunk down a couple of grand to have an expert coach me through this process that is so idiotically simple for everyone else.

Fees do vary amongst the selection coaches who specialize in working with network marketers teaching us how to talk to Cold Market prospects.

How they offer their programs, content, length of time for training, and stipulations for personal individualized help also vary widely.

And they DO honor major credit cards.

Well, fortunately for this single Professional Mother of three, I didn’t have the cash OR the credit to take advantage of this golden opportunity.

So now what?

Now that everyone you know, care about and love…heck, even the people you ran into at the mall…are in the Prospect Protection Program, what do you do?

I have been fortunate enough to have learned the difference between one of these coaches and a Mentor.

Noun Singular mentor (plural mentors)

1. A wise and trusted counselor or teacher
Verb to mentor

2. (transitive) To act as someone’s mentor

A Mentor will build you the Person as the central part of what they offer you.

A Mentor will give without having any expectation of you the Person aside from your personal growth.

In the book, The Slight Edge, by Jeff Olson, the author talks about finding a mentor in Chapter 9. He says your mentor is like your hero.

You should seek out a mentor who is an expert in the area of your own goals and aspirations and focus on him/her.

Working with a mentor is learning through modeling.

Believe In Your Success, I Do!
Karen

Prospecting 102…
the Cold Market Lead Generation Method

The List? I’ll have none of that, thank you! Buy Leads, you say?

So, once I announced to my upline that I refused to call my family and friends for prospecting, I was given two options that involved entering the COLD Leads Market.

These are the other inhabitants of the planet who don’t know you from Adam.

First, I was presented with a list of sources that sold leads. Even prequalified leads!

Oh joy! Here is THE answer! An unending supply of people who actually WANT to talk to me and know about my business! Oh…Really?

I found out in the nick of time the real truth behind buying leads. BEWARE! Before you buy even one lead, or if you’ve bought leads and are getting nowhere, you must understand how these leads are generated and sold…and resold…and resold.

Have you ever been online and been offered a chance to “win” an iPod or computer? All you had to do to be entered into the contest was to fill out a short survey. You might have been asked about making extra cash or something similar.

Since you wanted to be contacted if you won the prize, you didn’t think twice about leaving your name and telephone number. The fine print was so minute and long, you didn’t bother reading it.

If that wasn’t you, there are thousands of people who complete such surveys every day.

This is just one way companies selling leads packages get the leads for you. They are not interested in your home based business opportunity…they just wanted a free computer!

So now what??

Believe In Your Success, I Do!
Karen