Network Marketing is NOT just a Numbers Game!

People are people not numbers.

They are also not just a prospect or a lead.

They have goals, dreams and desires. They are mothers, fathers, sisters, brothers, aunts, uncles, nieces, nephews, grandmothers, and grandfathers to people who love them.

Prospecting 104….Painless Principles in Generating Your Own Marketing Leads

The answer I have found to the question “So, now what?” is that you have to build relationships.

All of the traditional methods of lead generation for building an online business (making the List, buying leads, paying for coaching) worked well for many people who made a lot of money.

These methods are also typically aggressive and more suited to people comfortable being salesmen.

The olde school methods have also burned out a lot of the population who have grown wary of such heavy hitter recruiting tactics.

Fact #1 about People and Sales:

Roughly 70% of the population hates being pitched, sold to, and closed.
These same people hate to sell and close.
Think about it…
Why do most people dread the prospect of dealing with a car sales person?

The best method I have found to generate my own leads is to build relationships first. 

A great “ice-breaker” to meet new people is to give away for free something of value that will help others build their business.

It may seem strange to give away training for free when so many people are making money offering training systems. 

But think about it.

Most successful businesses give things away.

• Most people have had free samples of teriyaki chicken at the mall food court;
• Or we have enjoyed free samples of perfume in magazine folds;
• Or free samples of hand lotion in foil packages. 
• Remember how the Avon lady had those tiny lipstick samples?

Online marketers usually have a sign up form to receive a free training series or a free newsletter.

Blogs, You-Tube videos, and online articles are common examples of free giveaways network marketers use in their online lead generation activities.

Offering free training or information gives us an opportunity to meet and network with a lot of like-minded people.

As we get to know each other, a handful of the people we are networking with will become our business partners.  Everyone else will become valued business associates.

In the words of Zig Ziglar, “You can have everything in life you want, if you help enough other people get what they want.”

Believe In Your Success, I Do!
Karen

Prospecting 102-B…
the Cold Market Lead Generation Method Continued

Legalized Stalking

The other Cold Market method of generating leads is to follow the “3 foot rule” whenever you are in a public place.

Were you told by your sponsor that all you had to do was relate your enthusiasm for your products to people and they’d be lining up to buy it?  If you weren’t getting sales, your belief and enthusiasm were to blame.

This form of Legalized Stalking works something like this.

When at the mall or grocery story, you start talking to everyone within hearing distance about your great home business opportunity or your fantastic products that are so terrific they raise the dead.

If you continue with this for any length of time, soon the security guards are going to see you coming and block all entrances to you. If you still get in, people will begin to spot that hungry look in your eye and start running, not walking, for a place to hide.

Of course, you’re not doing anything wrong, those poor people just don’t know how badly they need what you have to offer.
Oh, don’t they now?

Were you also told that you have to “Hear a 100 ‘no’s for every ‘yes’ you get”?

What a bunch of rubbish!

The Cold Market left me a little frigid too, so I abandoned the Legalized Stalker plan along with buying useless leads for making cold calls.

So NOW what???

Believe In Your Success, I Do!
Karen

Prospecting 102…
the Cold Market Lead Generation Method

The List? I’ll have none of that, thank you! Buy Leads, you say?

So, once I announced to my upline that I refused to call my family and friends for prospecting, I was given two options that involved entering the COLD Leads Market.

These are the other inhabitants of the planet who don’t know you from Adam.

First, I was presented with a list of sources that sold leads. Even prequalified leads!

Oh joy! Here is THE answer! An unending supply of people who actually WANT to talk to me and know about my business! Oh…Really?

I found out in the nick of time the real truth behind buying leads. BEWARE! Before you buy even one lead, or if you’ve bought leads and are getting nowhere, you must understand how these leads are generated and sold…and resold…and resold.

Have you ever been online and been offered a chance to “win” an iPod or computer? All you had to do to be entered into the contest was to fill out a short survey. You might have been asked about making extra cash or something similar.

Since you wanted to be contacted if you won the prize, you didn’t think twice about leaving your name and telephone number. The fine print was so minute and long, you didn’t bother reading it.

If that wasn’t you, there are thousands of people who complete such surveys every day.

This is just one way companies selling leads packages get the leads for you. They are not interested in your home based business opportunity…they just wanted a free computer!

So now what??

Believe In Your Success, I Do!
Karen