If you’re like me, you are constantly searching for the secret of how to create interesting blogs that people will actually read.

I just listened to a Richard Dennis training on HOW TO Use Graphics to get eyeballs interested in reading your blog posts.

Richard Dennis is one of the most respected marketing writers in action today.  His trainings offer incredible free and low cost resources for learning how to write for marketing purposes and how to get your articles & posts noticed.

In his training on using Graphics in your blog, he says it is imperative to grab your reader’s attention immediately so they are drawn to continue reading.

The most effective way to peak interest is through humor or whimsy.

Richard recommends starting off your blog posts with a humorous or eye-catching graphic.

He then gives several examples of opening lines that either pose a question or make a statement about a challenge the reader may be experiencing in their business.

The whole idea is to grab your readers’ curiosity enough to get them to read further.

It is important to note that most people learn visually. 

We absorb more information more efficiently through pictures, drawings, graphs and stories.

We can also read more quickly and efficiently if information is chunked into smaller segments with a lot of spacing between sentences and ideas.

Using graphics not only helps readers learn, but it can also give a readers a positive, happy feeling when visiting your site, which will transfer over to their impression of YOU as a business associate.

To read Richard’s complete article, visit his blog at Net Traffic Machine and download the pdf.

To listen to the audio of Richard’s training, please contact me at mentor.karen.j.miller@gmail.com and I will be happy to send you the link.

Believe In Your Success, I Do!
Karen

mentor.karen.j.miller@gmail.com

All Network Marketers use headlines in their advertisements. The principles behind a good headline needs to be used in all subject lines, article titles, and even at the top of your profiles.

The headline is what catches your audience’s attention. It has to peak curiosity and arouse emotions enough to get your audience to read further.

The ultimate goal is to create enough interest to get them to “click through” to your website and sign up for your offer.

The secret formula to writing headlines is to create a character, usually yourself, and include the following components.

1. Personality

2. Odd Number

3. Benefit

4. Occupation

5. Location

Personality is going to be a descriptive adjective: energetic, busy, loyal, intuitive, ingenious.

Odd Number can be an age, years, items, etc.

Benefit is the good thing that awaits anyone who “clicks through” (success, endless leads).

Occupation is what the character (or you) does for a living (butcher, baker, candlestick maker).

Location is where the character lives: L.A., New York, the sticks, on a mountain top, Timbuktu.

Play around with this formula to suit whatever you are marketing.

• Start by writing down something for each component.
• Then rearrange the components to create your headline sentence.

Once you have your headline written, go to the Advanced Marketing Institute and enter your headline into the free headline analyzer.

It will give you an Emotional Marketing Value analysis and rate it for a predominant emotion classification (Intellectual, Empathetic, Spiritual).

Each classification tells how the category of words work and who is the best target audience.

Most professional copywriters get a score between 30% – 40% EMV words with the best coming in at 50% – 70%.

Using the Headline Formula, I wrote the headline for this post. When I entered it into the AMI headline analyzer, I got a score of 50% EMV and the predominant emotion of empathetic.

I do not have any professional marketing education. I learned this skill from a Mentoring For Free training.

Believe In Your Success, I Do!
Karen