Posts Tagged ‘business opportunity’

Are You Using Firehosing as Your Prospecting Method ?


We are taught many different ways to talk to prospects in the hopes of bringing people into our business opportunity.

Many times we are told to be enthusiastic.

I remember being told once that if I wasn’t having success, I wasn’t enthusiastic enough or I didn’t have a strong enough belief.

A lot of people are taught the method of Firehosing.




Firehosing is when you spray your prospect with an enormous amount of facts and enthusiasm for your opportunity.

This approach is so forceful, that you drive more people away than you attract. 

Even though you see this happening, you have probably been told that the ones fleeing the scene just weren’t interested and you need to keep finding more people.

There is limited truth in that.  Of course, not everyone you speak to will be a prospect for your opportunity.

But you should be having some success in what you are doing.  If you feel like you are turning people off, you probably are.


When Lee Iacocca became President of Chrysler, he asked an important question:

“What does the customer want?” 


This principle is easily applied to Network Marketing.

When we approach a lead about our opportunity, it is important to find out what they want!

The big mistake is being so arrogant in thinking that your lead wants or needs what you have.


No one likes to have things pushed down their throats.

Not politics.
Not religion.
Not parenting techniques.
And certainly not business decisions.


How do you know what your prospect wants or needs?

In Harry Browne’s The Secret of Selling Anything, he tells you.





Learn the skill of asking the right questions and then listen to what your prospect has to say.

Once you know what your prospect wants you will be able to tailor your presentation and services accordingly.

Be careful not to give too much information all at once.  You will be confusing your prospect and you will create doubt in his mind.

Answer the first question or need.

Then, ask again, Is there anything else you want to know?

Creating a two way dialogue is more natural and feels more relaxed for your prospect.  People often take months to make a decision to join an opportunity.

Be patient, communicate, and turn off the hose.


Believe in Your Success, I Do!

Posted by on April 8th, 2010 No Comments

When An MLM Dumps Its Distributors

Those of us active in MLM are burning up our keyboards in response to the news that iLearning Global has shut down the MLM part of their business.


Whenever something like this happens, it sends shockwaves through the Network Marketing community.

Hundreds of thousands of people depend on operating a low start up home based business, like those found with a multi level marketing or direct sales business.

We are single mothers, stay at home moms, working dads trying to make ends meet, students, retirees, anybody going after the American Dream.

It is frightening for us when an MLM company shuts down or ends their MLM program.  Overnight thousands of people can lose their checks, whether they were making a couple hundred a month or 10s of thousands a month.


It is tragic for everyone.


Network Marketing is still a sound industry.  There is a lot of money to be made by anyone willing to be educated, coached and committed enough to put forth the effort and time required to succeed. 

Part of the learning curve can be shortened in respect to learning how to evaluate an MLM opportunity.


If you’re in MLM, you need to be willing to treat it like a serious business opportunity.  This means learning skills like the 5 Pillars to Success. 

The 5 Pillars are tools you can use to evaluate the stability of an MLM company. 

  • Learn how hard you will have to work with a company’s pay plan.  Can a part-timer make satisfactory income?
  • Learn what clauses to look for in the Policy and Procedures that do not have the distributor’s’ best interest at heart.
  • Learn what else to look for in the company’s management experience and product.


In just a few short hours, Mentoring For Free will be having a free teleseminar on the 5 Pillars.

For access information for the 9 pm EST call tonight, March 20th, please email .

If you miss the live call, send me an email requesting the link to the recording of the call to .


Believe in Your Success, I Do!

Posted by on March 20th, 2010 No Comments

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