Web Site Design and the Emotional Meaning of Colors
Creating websites in today’s online home business environment has become the next greatest do-it-yourselfer project.
Anyone can make a website with minimal investment and practically no technical knowledge at all.
Owning your very own website goes far beyond simply creating a blog these days.
One of the factors to consider when choosing the design of your website is color.
The internet has accentuated how we respond to visual information.
We are no longer bound to black and white text. We now have a sensory menu of color, images, animation, and videos.
We have come to expect a website to be visually appealing and tantalizing…entertaining us with every click of the mouse.
The colors we choose for a website are far more important than picking our favorite colors.
There is a psychology of colors that should be considered when choosing your theme color palette.
Color Wheel Pro created a page on the meaning of colors on their site that is worth reviewing.
One of the things you define when planning your website is your target niche or audience.
Based on who they are you determine their characteristics, needs and desires.
Most people make their initial decisions based on emotion, not intellect.
You need to decide how you want to present the value in what you have to offer and who you are as a servant.
What emotions or impression do you want to inspire in the minds of your site visitors?
You have about 10 seconds to make your first impression.
You then have about 30 seconds to 2 minutes to make your point and convince your reader that YOU can help them solve their problems.
The color you use in your website will strike the first impression, even if your visitors are not consciously aware of it.
This is particularly true of the header banner which is the first thing your visitors see.
Some color examples:
Black is formal or death.
Red is danger or sensual.
Yellow is warm, happy or intellectual.
What do you feel when you put black and red together like a man in a tuxedo with a red rose in his lapel?
What do you feel when you see black and yellow together like when you see a bee?
On the contrary, what do you feel when you see a sunflower?
The color blue often relates calm, cool, and confidence. When the Mother Mary is painted as a Saint, she is often wearing a cloak in deep blue.
When blue is combined with red and yellow, we get Superman.
So, remember, put careful thought into your website color scheme when creating your online image.
Believe in Your Success, I Do!
Karen
mentor.karen.j.miller@gmail.com
Tags: Color Images, Color Palette, Color Wheel, Creating Websites, Favorite Colors, First Impression, Meaning Of Colors, Psychology Of Colors, Web Site Design
June 17th, 2010 at 2:00 PM
Thanks for sharing, I found this article while searching for lyric updates, thoughtful comments and great points made.