As you start reading the beginning of this post, you find yourself wondering… “What on earth is a Central Hub and Why should I care?”
If you are a professional Network Marketer, and are using the internet to promote your business, you need to know what a Central Hub is and how it can benefit your business.
Allow yourself to imagine the bustling scene of your family kitchen. Most women would agree that their kitchen is the central hub of their homes.
This is where the family meals are prepared, children may be doing their homework at the table, you may be working on your home business there. The kitchen is where all of the activities of your household and family’s lives come together to find cohesion and harmony.
In Network Marketing, we often start several marketing strategies with the goal in mind to attract potential prospects into our businesses. But if we do not have a central hub, our marketing energies are not focused.
Secret # 1
A Central Hub serves as the focal point of your marketing strategies. It’s a home base so to speak.
All of your marketing strategies should point to your Central Hub. If your other marketing strategies are ways to become introduced to people, then your Central Hub is a way to invite them in to get to know you better.
Secret # 2
If the term Central Hub sounds intimidating, don’t let it.
Your Central Hub is generally a website, quite often a blog. That’s easy enough isn’t it?
It’s important to remember that you should never use your company’s website or splash pages as your Central Hub.
Remember you’re inviting your new friends over to get to know YOU better, not throw your company or products at them.
Secret # 3
In using a blog, you will want to focus on content that adds value to your audience, or new friends.
Charles Heflin teaches that your content should entertain, educate and/or enlighten.
We should always be adding value to the network marketing community, especially to your niche. This value needs to be interesting to your audience…so interesting that they will want to share your content with other people.
Secret # 4
Your Central Hub, or your blog, like in my case, needs a clean, crisp appearance.
Avoid cluttering your sidebar with a lot of advertising. The small amount of income you may make won’t compensate for detracting your visitor’s attention away from your content.
It also makes it appear that you are desperate to make money. So perhaps your primary business is not all that lucrative after all. (Not a good impression.)
Your sidebar IS the place to offer a free ebook, newsletter, or other training information. Do not be tempted to spam your audience with your opportunity. You are still in the process of building your relationships.
Secret # 5
Once you have written your blog post, you will want to submit it to some social news websites like,
- StumbleUpon
- LinkInn
- Digg
- HubSpot
Make sure you are visiting other’s sites and commenting and voting on their posts as well.
This gets you backlinks to your site and shows the news websites that you are not just submitting your own work.
Get your wheels turning and generate your energies on making your central hub the focal point of your online marketing strategies.
Wishing You the success of a Lifetime!
Karen Miller
k.j.miller.777@gmail.com
