4 essential steps to Squidoo lens success
Writing a Squidoo lens is pretty simple. Of course, if you’ve never done it before, it could seem like a very difficult task.
I’ve put together 4 essential steps you should follow to ensure your Squidoo lens success.
Remember, a lens is simply an online article. You have the added benefit of using a variety of visually appealing and interest grabbing modules to keep your readers on your page longer. This translates to better Google rankings.
1. Choose your topic wisely.
When starting out, it is tempting to grab a hot topic your company training program talks about on every call.
However, a lot of other people in your company have had the same idea.
Rather than write on the broad, general topic of the greatest MLM training video series known to mankind, perhaps choose a more unique aspect of the videos. Write on one smaller sub-topic that really impacted your business.
There will be fewer competing articles and you will be more likely to develop a better reader interest with your personalized touch.
2. Choose your keywords/tag words carefully.
The trick in choosing keywords, is in figuring out what your readers are going to enter into the Google search box.
Then you need to play around with those ideas until you find some combination that gives high enough search results with low enough competition.
A lot of people might enter “MLM training” in the Google search box. That term returns 5,830,000 results! Page 1 lists sites written by such MLM superstars ad Randy Gage, Doug Firebaugh, and John Milton Fogg.
See how key word selection becomes important?
You might try longer key word strings like “best MLM video training” that returns about 256,000 results for your competition. A more specific long tailed keyword gets you closer to your goal of ranking on page 1 of Google.
3. Choose to use your long tailed keyword strategically.
In order for Google to see your Squidoo lens as relevant, your keyword phrase needs to be used strategically.
Your long-tailed keyword needs to appear in
- your lens URL,
- your lens title, and
- within the first few sentences of your introductory module.
Additionally, a few of the main words in that long-tailed keyword need to appear in the titles of everyone of your modules. Your titles have to be relevant and make sense, though!
4. Choose relevant supporting keywords.
On a last note, choose your supporting keywords so they have relevance to your topic.
For any given topic, there is certain language that is commonly used when discussing that topic. Google looks for the relevant supporting keywords for a given topic to help determine page ranking.
Using the “best MLM video training” topic, supporting keywords may include ‘network marketing’, ‘tutorial’, ‘online marketing system’, or ‘MLM business skills’.
Use these keywords as your “tags”. Also, make certain you are using these keywords/tags within the text of your lens. Do Not try to take an easy way out and just throw keywords into your text. Make sensible content. Otherwise, readers won’t stay at your lens and won’t contact you for further information anyway.
Happy Writing!
Karen
”Teamwork Makes the Dreams Work!”
Tags: Squidoo