Startling Truth about opt-in leads
Most network marketers are constantly looking for leads to introduce their business opportunity to.
With so many of us out there looking for the same thing, several companies have been created to sell network marketers a package deal of leads. Other companies who offer training services also offer a package of opt-in leads to their new sign on customers.
Sounds like a sweet deal! 5000 free leads you didn’t have to do anything to get! Yes!
NOT!
Have you ever heard of CAN-SPAM?
This is federal legislation controlling email spam…Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003…Public Law 108-187.
CAN-SPAM requires unsolicited commercial email messages
- to be labeled (although no standard guidelines have been provided)
- to include opt-out instructions
- to include sender’s physical address
- misleading headers and titles prohibited
The law empowers the FTC to establish a “do-not-email” registry, although they haven’t done so yet.
Aside from the federal regulations, you have to abide by state regulations and your ISP’s (Internet Service Provider) terms and conditions. Your ISP bans spam emails primarily because of the added costs associated with having to buy extra bandwidth.
As you read this, you are wondering what spam email has to do with opt-in leads.
You cannot buy an OPT-IN lead of ANY kind from ANYONE then send them Your Offer because they did NOT OPT-IN for Your Offer.
They Opted-In for the Offer that the Lead seller was offering.
You cannot send your offer to an opt-in Lead that you bought or were gifted as a bonus to join some company.
As an example, Go Daddy requires “conclusive proof of prior consent” that the recipient asked for your information (i.e., opted-in).
If Go Daddy receives a complaint that you sent spam, you have to provide specific information to fight your case. If you can’t satisfy their requirements, your account will be terminated.
Some of the information requested to support your case includes
- server logs showing when the complainant connected to your site and subscribed or opted-in
- time and date of opt-in
- IP address of the web server the complainant used to connect to your site
- referral URL
- your explanation of how the email address was obtained
- copies of confirmation messages, complete with header information
Even though “a lot of people all over the world buy leads all the time”, it’s still a losing proposition.
Is it worth spending your time contacting people who have had their information sold or given away perhaps hundreds or thousands of times?
People who aren’t interested in your information or opportunity?
People who may report your email for spam or cause such a high rate of bounce back (rejected emails) that your ISP will suspend your account?
Buying leads or getting leads as a gift for joining an opportunity is a scam and will get you into trouble eventually. Save yourself the trouble and generate your own leads.
I can show you how. For Free.
Wishing You the Success of a Lifetime!
Karen
k.j.miller.777@gmail.com
